AMAZON NOVA

I led the end-to-end redesign of the Amazon Nova Gallery, transforming a static output repository into a high-growth social ecosystem. By architecting a scalable masonry framework and optimizing the discovery loop, I drove a 63% increase in daily creation and established the design standard for the entire Nova product suite.

AMAZON NOVA

I transformed Amazon Nova from a passive AI generator into a professional-grade creative workspace. By replacing "one-and-done" outputs with an iterative Remix editor, I drove a 127% surge in engagement and established the design system currently powering the entire Nova product suite.

AMAZON NOVA

As Lead Product Designer, I transformed Amazon Nova from a static text generator into a dynamic, card-native workspace. I architected 'Visual Response'—a polymorphic design system that bridges the gap between raw LLM logic and human intent, establishing the official visual standard for Amazon’s agentic future.

AMAZON NOVA

Inheriting a fragmented product landscape, I designed and deployed a comprehensive system that synchronizes brand expression with technical performance. I built the modular toolkits, motion standards, and accessibility tokens that ensure every interaction across the Nova ecosystem speaks with a single, trustworthy voice.

AMAZON ALEXA PLUS

I defined the interaction paradigm for Amazon Alexa’s next-generation multimodal AI. By decoupling intelligence from static text, I built the 'Visual Narrative' engine—a temporal framework that orchestrates voice, rhythm, and rich media into a seamless, cinematic experience across the ambient home.

AMAZON ALEXA PLUS

I redefined the fan experience by transitioning Alexa from a static Q&A bot to a proactive, LLM-powered sports agent. I designed the 'Contextual Threading' logic that allows the AI to anticipate follow-up intent—surfacing deep stats, live updates, and predictive insights to turn a single question into a continuous, immersive discovery loop.

AMAZON ALEXA PLUS

I led the evolution of Alexa Finance from a transactional voice utility to a proactive financial agent. By bridging the gap between real-time market data and LLM-driven insights, I architected a multimodal system that empowers investors to move beyond simple price checks into deep, context-aware market analysis.

AMAZON ALEXA PLUS

I redefined the advertising paradigm for AI by moving from 'Interruptive Display' to 'Intent-Matched Discovery.' I designed the logic that allows Alexa to intelligently surface Sponsored Products only when they match the user's real-time conversation—proving that monetization can be additive to the user experience rather than extractive.